As soon as I launched my first business, it became clear that I needed a lot of visitors quickly. To start producing money, I needed to get people to know about my high-quality website.
The common opinion was that I needed to have my site listed well on Google to make money when I first started. While considering paying a four-figure price, I was persuaded by SEO businesses to work with them because they were convinced they were the best option for me.
Slowly, though, I began to realize that there could be another path. I’d also want to show you what I accomplished.
After pondering the issue for a while, I wondered whether there was a better solution. I didn’t know whether or not Google was the only game in town.
Rather than focusing on getting to the top of Google, I began to think outside the box.
The reasons why my Google ranking attempts were failing and how it prompted me to hunt for a new solution
I struggled to get a page one ranking on Google for a few very competitive phrases for a while. While I was able to climb to the top of Google’s search results page, they quickly faded away. Algorithm modifications and a lot of competition made it difficult to keep up.
A few weeks later, a rival passed me and knocked me down to the second page of the search results for a reason phrase. According to a study, if you don’t appear on the first page of Google, you’d better be somewhere else.
For the terms that I managed to rank for, exclusively. Backlinks and marketing efforts may not be enough for some people to get their websites to the top of search results.
How may a few easy modifications put my business in jeopardy? As a result, I began searching for a solution other than relying on something whose value might shift so rapidly and greatly influence my bottom line.
What other search engines can do for your site
While Google is the most used search engine, it’s not the only one. Not at all.
Although 77 percent is a large portion, plenty is still left behind. It dawned on me that I could promote my site on search engines like Google and Yahoo. Because Google is by far the most popular search engine globally, it was much easier to rank for these keywords because most SEO is dependent on Google. Bing traffic was a nice place to start, but I’m not convinced it would have been enough to propel my company to great heights.
You may be able to get around search engines entirely if you use social media.
You don’t have to rely just on search engine traffic. Social media, in particular, is a great source of information. As social media was just beginning to take off, I hopped on the bandwagon at the opportune time to advertise my business. However, social media may be a powerful marketing tool for your company. The same may be said about you.
People now want to feel a sense of belonging to a brand, and doing so is easier than ever before. In addition to providing a route for two-way conversation, someone who follows you will spread the word about you to their personal and professional networks. They’ll handle the marketing job for you if you can develop shareable content.
Like it did for me, having an active and efficient social media presence may bring a lot of traffic to your main website.
One of the most important aspects of running a successful internet business is to provide high-quality content.
You can’t get visitors to your site by putting out low-quality material. Even if you can get them to come back at first, they won’t. A successful business these days relies heavily on high-quality, relevant content. It’s easier to market your material on social media, but it’s also more likely to be shared by others.
I’ve been able to form partnerships with some of the most respected sites in my field and share their material with my own. Because they didn’t accept anything, the only way I could have done this was with really high-quality footage.
Now, many individuals are just doing this to get backlinks from other websites. Even though it’s an excellent source of link juice, it’s not the only use for it. People who appreciated my articles on my syndication partner’s sites sent me a lot of direct traffic. As a result, I didn’t need to rely on search engines, and the visitors were highly focused and interested in my content.
Why I decided to take my marketing efforts to the streets to attract new clients
As soon as I stopped squandering time attempting to rank high on Google, I couldn’t stop thinking of new ways to market my firm. Local marketing is something that many internet firms overlook. I was aware of the worldwide reach of the internet, but I was also aware of the advantages of being local.
First and foremost, customers are more likely to stick with a local business, which I took advantage of. I also made an effort to be as visible and active in my immediate neighborhood as possible. I went door-to-door with flyers, attended local networking events, and participated in charitable causes. I worked hard to establish myself as the go-to person in my area for anything related to my specialty.
This is a terrific way to reach people who may have never heard of your company, product, or concept before. Often, you’ll find yourself pitching your ideas to the same folks in the internet marketing field. The kind of people who’ve seen it all before. If you can seek the help of outsiders, you’ll have a better chance of selling your product.
Various other sources of traffic
The most critical point to make was that I was primarily looking for free traffic. These recommendations were what I needed because my company couldn’t afford to spend too much money. However, if you’re willing to fork up some cash, you’ll have access to even more possibilities for advertising your website outside of Google. Two of the most prevalent methods are paid traffic and advertising. Consider advertising strategies if you’re willing to invest a bit extra to go ahead.
For me, these suggestions were quite helpful. If you manage to rank well for your keywords on Google, that’s fantastic. You may still be successful without it, but it isn’t your main traffic source.